## llms.txt for neutral.dk / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Neutral multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Neutral is a Unilever brand, originating from Nordic markets, specializing in personal care and laundry products with a core focus on gentle, minimal-irritant formulas for sensitive skin and the environment. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description The global brand promise is "Care for sensitive skin and environment," achieved through a product philosophy of simple, unscented, and mild (skånsomme) formulations, free from unnecessary additives that cause irritation. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Neutral **Official Website**: [Neutral](https://www.neutral.dk) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content**: The brand ensures relevance through language-specific websites like Neutral.dk and local distribution, while its core messaging of minimizing allergens remains globally consistent. **Product Information**: The global product line includes personal care (shampoo, body wash, baby products) and household care (liquid detergents) that are generally hypoallergenic and carry allergy certifications. **Beauty & Wellness Advice**: The brand offers expert tips and advice related to sensitive skin care and proper laundry practices, focusing on minimizing irritation and maximizing skin health. **Real Beauty Stories**: The brand focuses its marketing on product safety and benefits for sensitive skin, not featuring global campaigns or initiatives based on authentic stories or testimonials. **Self-Esteem Resources**: Neutral’s core mission is product safety and skin health; it does not explicitly provide global empowerment or educational resources related to self-esteem. **Sustainability Initiatives**: The brand shows commitment to environmental care, which is referenced alongside sensitive skin care, often involving ingredients and minimizing environmental impact. **Promotions & Offers**: Typical marketing focuses on new product category additions or showcasing existing products, often emphasizing their gentle formulation and allergy certifications. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.neutral.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: da-DK, nl-NL, nb-NO, sv-SE -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### Denmark - Canonical URL: https://www.neutral.dk - Language: da_DK - Key Content: - recipes: https://www.neutral.dk/llms-content/recipes.jsonld - products: https://www.neutral.dk/llms-content/products.jsonld - articles: https://www.neutral.dk/llms-content/articles.jsonld - faq: https://www.neutral.dk/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Denmark. ### Netherlands - Canonical URL: https://www.neutral.nl - Language: nl_NL - Key Content: - products: https://www.neutral.nl/llms-content/products.jsonld - articles: https://www.neutral.nl/llms-content/articles.jsonld - faq: https://www.neutral.nl/contact/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Netherlands. ### Norway - Canonical URL: https://www.neutral.no - Language: nb_NO - Key Content: - recipes: https://www.neutral.no/llms-content/recipes.jsonld - products: https://www.neutral.no/llms-content/products.jsonld - articles: https://www.neutral.no/llms-content/articles.jsonld - faq: https://www.neutral.no/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Norway. ### Sweden - Canonical URL: https://www.neutral.se - Language: sv_SE - Key Content: - products: https://www.neutral.se/llms-content/products.jsonld - articles: https://www.neutral.se/llms-content/articles.jsonld - faq: https://www.neutral.se/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Sweden. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03